About The Rowan Journal
Independent wellness journalism, with a small, named editorial process and clearly labelled brand features.
Our editorial team & process
The Rowan Journal's Health Desk is a small team of health and science writers working alongside a nutrition-focused editor. We do not publish articles under invented clinical titles or borrowed professional credentials, and we do not use before-and-after imagery of any kind.
Every feature that discusses a specific ingredient or product is checked against publicly available EFSA nutrition and health claim guidance and general NHS dietary information before publication. Where a feature involves a commercial partner, that is disclosed clearly at the top of the article - as with our review of Wellaray Coffee.
What we do - and what we don't
What we do
- Explain what per-nutrient claims legally mean under EFSA rules
- Share first-person reader reflections, clearly labelled as individual experience
- Compare products against everyday alternatives on relevant, practical criteria
What we don't do
- Promise specific numeric results or timeframes
- Use before-and-after photography or body-focused imagery
- Suggest any product treats, cures or prevents a medical condition
Sources we check claims against
- The EFSA Register of Nutrition and Health Claims made on Foods
- The NHS Eatwell Guide, for general balanced-diet context
- The British Nutrition Foundation's public nutrient guidance
Healthy habits for a more active lifestyle - sleep, movement and steady meals - remain the backbone of any energy routine we write about.